luka
lekveishvili.
marketing lead, creative-systems minded
marketing lead with a background in design, content, and automation. I turn business needs into finished creatives, setting direction and staying hands-on until it ships, across B2B, construction, and creative companies.
from both sides of the brief
I've owned creative output from both directions: as the marketing lead inside a company directing an outside agency's work, and as the in-house strategist producing the creative myself.
that range means I can lead a creative project end-to-end: define what "good" looks like, brief a team to get there, or build it myself when that's more efficient.
I've sat on the client side of an agency relationship, writing the creative brief, negotiating scope, and approving final deliverables from an external partner. I've also worked from inside an agency-style structure, managing marketing and brand creative for multiple external client accounts in parallel.
inside a company, I've briefed and coordinated with internal teams, developers, sales, operations, translating business needs into requirements they could act on and keeping the creative direction consistent across every handoff.
where I've led creative work
lead marketing strategy and creative output for an engineering and construction firm — directing content, campaign creative, and brand identity work across digital, print, and social, and owning the final quality bar before anything ships.
directed marketing strategy and creative execution across postred academy and postred audio — running content, social, and meta ads campaigns with a/b-tested creative. led web development and branding initiatives as client-side creative lead, writing briefs and approving deliverables from developers and external agency holy motors.
owned creative scoping for content and web projects — turning business needs into execution-ready creative briefs and directing production against them.
led brand identity and campaign creative for multiple b2b accounts in parallel — modernroofing, lampari, anax store, and 2 plus plus — from initial concept through ongoing production.
independent photographer across live performance, editorial, and architecture/interior work, handling concept, shooting, and editing from brief to final delivery for bands, brands, and design clients.
I've done the work I direct
my creative leadership is backed by hands-on production fluency — the range that lets me brief accurately, direct credibly, and step in myself when needed.
hands-on in the tools the work actually gets made in, not just reviewed in.
- affinity — design and layout
- figma — design and presentation
- adobe lightroom — photography and color grading
producing and directing print materials (flyers, posters, banners, brand collateral) from brief through final output, alongside digital and social deliverables.
creative lead at a hollywood-facing audio and foley studio. working familiarity with audio production processes and terminology — enough to direct and communicate credibly with sound teams and clients in that space.
- reaper & ableton live — music production and sound editing
coordinated, filmed and edited a handful of short videos, with working knowledge of production workflow and camera technical details.
- premiere pro & davinci resolve — editing and colour grading
- capcut — quick-turnaround social and short-form edits
I build practical automations that compress production time, so more of the work goes toward creative judgment instead of repetitive execution.
- claude code — automates recurring design and production tasks; builds custom marketing tools for research, campaign work, and integrations with ads manager and productivity tools like asana and notion. also used to build design systems and working web builds.
- custom gemini gems — built for georgian-language copywriting.
- ai agent frameworks — ongoing experimentation with agent harnesses with persistent memory and project-specific context that function as a personal or project assistant.
creative work I've led and produced
company website for a b2b engineering and construction firm — concept, build, and ongoing creative direction as part of my marketing role.
live music and event photography — full creative ownership from brief to final edit.
personal design and photography work.
client creative work directed and produced for sekkei park.
creative leadership, backed by visible process
directing a creative project well means the brief, the timeline, and the approvals are visible to everyone involved — not just tracked in my head.
breaks creative projects (websites, campaigns, design assets, print) into structured task sections with live client visibility. also experienced with clickup and monday.com.
living knowledge base for briefs, vendor/subcontractor databases, and interconnected project records that update once and reflect everywhere.
visual workflow maps for creative handoffs, so designers, copywriters, and art directors work from the same picture.
where I add the most value
my strength is owning a creative project end-to-end, turning a business need into a brief, directing the work, and staying hands-on through delivery rather than handing it off and hoping it comes back right.
I do best in roles with real creative ownership and reasonable autonomy: leading a specific campaign, web project, or brand initiative.
let's talk
"Have a creative project that needs direction? Let's connect.